Innovation & Investment
Programme Branding
Design for a distinct but Buro Happold brand-aligned visual system for a new company programme. The main goals were to create a visually engaging design focused on: encouraging engagement, clearly explaining the programme, and tie closely with the company brand in a distinct way. The final concept chosen was centred around “Riding the Innovation Wave”. The client felt the blend of colours, emotion and approach in general was exactly what they were looking for.
Impact
As a result of our efforts, our client was able to successfully introduce the programme. By adapting our design across multiple platforms and formats, the new brand was able to facilitate our clients requirements and raise awareness.
Collaborative brainstorm
While referring back to the brief, collaborative discussions between the team helped narrow down these topics into core concepts. Here are a few examples of the concepts developed, as well as some concept sketches by me.
